XGames

As xGames was set to expand to a global market in 2013, they needed their online and digital presence to be as awesome and extreme as the the games themselves. To make this happen, we redesigned their website and app in an exciting system called Clusters to serve content “above the fold”. In addition, we also created the Hype Meter, an engaging tool that aggregated hype around a competition in real time by pulling data from social channels.   

Role: Designer

Agency: SapientNitro